Looking to Build Up Its Postpurchase Relationships,General Motors Recently Launched

question 16

Multiple Choice

Looking to build up its postpurchase relationships,General Motors recently launched a service whereby GM vehicle owners can sign up to get e-mail service reminders,access information about GM vehicles,and receive special promotions.General Motors is using _____ to enhance its customer relationships.

• A) modeling
• B) scoring
• C) valence management
• D) campaign management
• E) data mining

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