Hudson's Bay Company Has Canada's Largest Reward Program--HBC Rewards,which Enables

question 94

Multiple Choice

Hudson's Bay Company has Canada's largest reward program--HBC Rewards,which enables members to earn points at Hudson's Bay family of stores,including The Bay,Zellers,Home Outfitters,and hbc.com.Consumers can redeem points for over 600 rewards in the HBC Rewards catalog,including travel,leisure and entertainment items,Air Miles reward miles,or Bay and Zellers gift certificates.Which of the following provides the most likely reason why Hudson's Bay Company implemented this reward program?

• A) to reduce problems associated with cultural diversity
• B) to make sure the 80/20 principle is not influencing its activities
• C) to retain loyal customers
• D) to create cognitive dissonance
• E) to lessen the importance of customer service

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Definitions:

LTL Carrier

An LTL (Less Than Truckload) carrier transports small freight shipments that do not require the full space of a truck.

Package Carrier

A company or service that specializes in the shipping and delivery of parcels and packages.

Private Fleet

A fleet of vehicles owned and operated by a company for the transport of its own goods, rather than relying on external transportation services.

Transportation Network

The infrastructure, policies, and logistic planning needed to coordinate the movement of goods and services from origin to consumption.