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Frequent Fliers If You Think George Clooney's Character in the Movie Up

question 119

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Frequent Fliers
If you think George Clooney's character in the movie Up in the Air was pure fiction,think again.Clooney portrayed a frequent flier who enjoyed top-of-the-line perks the likes of which even most "elite" fliers don't experience.That's because he was a member of American Airline's invitation-only ConciergeKey recognition program.Most airlines maintain these unpublished super elite frequent-flier plans,such as Continental's Chairman's Circle and Delta's Executive Partner programs.These programs are reserved for the highest-volume customers in terms of miles flown or highest-value in terms of revenue.You'll have to fly upwards of 300,000 miles or spend $50,000 a year to be invited.
-Refer to Frequent Fliers.Most airlines have considerable information regarding their frequent fliers,some of which was purchased from outside vendors.Purchasing information on customers to better describe their needs or to determine how responsive they might be to marketing programs is called:

Definitions:

Psychographic Segmentation

The division of a market into segments based on consumer psychology, including their lifestyles, values, attitudes, and personality traits.

Consumers' Opinions

Refers to the beliefs, perceptions, or attitudes that individuals hold regarding products, services, or brands based on their personal experiences.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behavior patterns such as usage rate, purchase history, and brand interactions.

Usage Rate

The frequency with which consumers use a product, often used to segment markets or tailor marketing strategies.