Frequent Fliers If You Think George Clooney's Character in the Movie Up

question 124

Multiple Choice

Frequent Fliers
If you think George Clooney's character in the movie Up in the Air was pure fiction, think again. Clooney portrayed a frequent flier who enjoyed top-of-the-line perks the likes of which even most "elite" fliers don't experience. That's because he was a member of American Airline's invitation-only ConciergeKey recognition program. Most airlines maintain these unpublished super elite frequent-flier plans, such as Continental's Chairman's Circle and Delta's Executive Partner programs. These programs are reserved for the highest-volume customers in terms of miles flown or highest-value in terms of revenue. You'll have to fly upwards of 300,000 miles or spend $50,000 a year to be invited.
-Refer to Frequent Fliers.The ConciergeKey program,which rewards loyal customers for making multiple purchases,is an example of a(n) :

• A) RFM program
• B) LTV program
• C) loyalty program
• D) customer relationship program
• E) interactive program

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Definitions:

Pure Interest Rate

The basic rate of interest reflecting the time value of money, excluding the effects of inflation, risk, and other factors.

Base Rate Component

Fundamental part of an interest rate, often the reference rate from which banks determine their own lending rates.

Inflation

The rate at which the general level of prices for goods and services is rising, and, subsequently, purchasing power is falling.

Production Sector

A segment of the economy that includes the activities involving the manufacturing and production of goods.