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Contrast NREM and REM sleep.Why is there a "paradox" in REM sleep? Discuss dreams and REM vs.NREM sleep.
Value-Expressive Function
A function of attitudes or behaviors that expresses an individual's central values and self-concept.
Utilitarian Function
The practical and functional aspects of products or behaviors that fulfill basic needs or provide tangible benefits to the user.
Attitude Formation
The process by which individuals develop their attitudes towards objects, issues, or persons, influenced by experiences, beliefs, and values.
Consumer Behaviour
The study of individuals, groups, or organizations and their processes in selecting, securing, using, and disposing of products, services, experiences, or ideas to satisfy needs and desires.
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