Andrea and Lily Went Together to Watch a Movie

question 150

Multiple Choice

Andrea and Lily went together to watch a movie.Andrea was very excited to watch the movie whereas Lily was absolutely bored and disinterested.While Andrea liked the script and the message of the movie,Lily liked only the location and the clothes worn by the lead actors in the movie.From this information,one can infer that Lily:

• A) has a high need for cognition.
• B) reflects on persuasive messages by employing central route processing.
• C) makes judgments based on logical and complex messages.
• D) is persuaded by using peripheral route processing.

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Definitions:

Discovering Consumer Needs

The process of researching and understanding the requirements, desires, or problems of consumers to develop products or services that meet these needs.

New Products

Innovations or items that have been recently introduced to the market, offering fresh options to consumers.

Sales and Manufacturing

The process that involves both the creation of products and their sale to customers.

Target Market

A specific group of consumers at which a company aims its products and services.