A Magazine Publisher Asks You to Commit to a Brief

question 24

Multiple Choice

A magazine publisher asks you to commit to a brief trial subscription.Having committed to the trial subscription,you may be more likely to buy a full year-long subscription.This exemplifies the _____ compliance technique.

• A)door-in-the-face
• B)foot-in-the-door
• C)foot-in-the-mouth
• D)that's-not-all

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Definitions:

Buying Signal

Anything that prospects say or do indicating they are ready to buy.

Mental Buying Process

The cognitive stages a consumer goes through before making a purchase decision, including awareness, consideration, and decision.

Buying Signals

Behavioral cues or indications from a potential buyer that suggest they are interested in making a purchase.

Core Principles

Fundamental beliefs, values, or practices that are central to the philosophy or operation of an organization, guiding its actions and decisions.