Which of the Following Is a Disadvantage of Survey Research

question 91

Multiple Choice

Which of the following is a disadvantage of survey research?

• A) It is dependent on the availability of existing data.
• B) The "typically occurring habitat" being observed cannot be controlled.
• C) A small sample cannot be used to infer attitudes and behavior of a larger population.
• D) The sample may not be representative of the larger population.

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Definitions:

Stakeholders

Individuals or groups that have an interest or concern in an organization and can affect or be affected by the business's actions, objectives, and policies.

Marketing Implementation

The process of executing the marketing strategy and turning plans and strategies into marketing actions to accomplish strategic marketing objectives.

Strategic Market Planning

The process of defining marketing strategies and plans that can contribute to achieving competitive advantage and meeting organizational objectives.