Twenty Customers Are Randomly Chosen and Each Is Given a Sample

question 35

Multiple Choice

Twenty customers are randomly chosen and each is given a sample of Nut Butter ice cream to taste. The customers rank the taste of the ice cream on a 10-point scale. Each is then given a sample of Chewy Gooey ice cream to taste and rank on a 10-point scale. Based on the 20 customers' ratings of each flavor, the research analyst conducting the survey wishes to determine if one flavor is preferred over the other. Which nonparametric test would you use to determine if there is a difference in the ratings?

• A)Wald-Wolfowitz one-sample runs test
• B)Wilcoxon signed-rank test
• C)Wilcoxon rank sum (Mann-Whitney) test
• D)Kruskal-Wallis test

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Definitions:

Authenticity

The truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions of a brand or entity.

Gray Markets

A marketplace where products are sold through unauthorized channels, which, while not illegal, are unofficial and unauthorized by the original manufacturer.

Brand Licensing

A legal authorization by a brand owner allowing another company to use its brand, logo, or product names for a specified purpose and period.

Local

Relating to or occurring in a particular area, community, or locality; often used to emphasize the importance of community-based or region-specific characteristics.