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In exponential smoothing, using α = .20 will give a smoother series than using α = .05.
Internal Managers
Individuals within an organization responsible for directing and overseeing the operations and strategies of specific departments or the entire business.
External Parties
Individuals or organizations outside of a company who have an interest or stake in the business's performance, including suppliers, customers, regulators, and the general public.
Professional Scepticism
An attitude that includes a questioning mind and a critical assessment of audit evidence.
Confidentiality
The obligation to protect sensitive information from unauthorized access or disclosure, ensuring privacy and security.
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