The Table Below Shows Two Samples Taken to Compare the Mean

question 53

Multiple Choice

The table below shows two samples taken to compare the mean age of individuals who purchased the iPhone 3G at two AT&T store locations. $$\begin{array} { l r r } \text { Statistic } & \text { Ann Arbor } & \text { Livonia } \\\text { Mean } & 25.817 & 31.248 \\\text { St Dev } & 4.389 & 1.874 \\\text { Sample size } & 7 & 10\end{array}$$ At ? = .05, can you conclude that the first sample has a larger variance than the second sample?

• A)Yes, clearly.
• B)Yes, but just barely.
• C)No.

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Definitions:

Consumer Judgments

The evaluations and assessments made by consumers about products or services at the point of decision-making.

Consumer Feelings

Emotional responses from consumers towards a product, service, brand, or marketing message, influencing their buying behavior.

Brand Awareness

The level of consumer awareness and understanding concerning the unique features or brand identity of certain goods or services.

Consumer Responses

The reactions or feedback of consumers towards a product, service, or a company's marketing strategies.