Given the Contingency Table Shown Here, If a Call Is $\quad$

question 16

Multiple Choice

Given the contingency table shown here, if a call is sampled at random, find the marginal probability that the call is long distance. $\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\text { Call Length (minutes) }$
$\begin{array}{|c|c|r|c|c|}\hline \text {Type of Phone Call} & 0-1 & 2-5 & 6+ & \text { Total } \\\hline \text { Local } &150 & 250 & 100 & 500 \\\hline \text { Long Distance } &170 & 120 & 10 \\\hline \text { Total } &320 & 370 & 110 & 300 \\\hline\end{array}$

• A).3750
• B).6250
• C).4000
• D)300/500

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Definitions:

Perceptual Map

A Perceptual Map is a visual tool used in marketing to depict consumers' perceptions of brands or products relative to competitors.

VALS Framework

A tool used in psychographic segmentation that classifies consumers into eight distinct types based on their responses to a questionnaire, focusing on values, attitudes, and lifestyle.

Geodemographic Segmentation

A market research technique that categorizes consumers based on geographic location and demographic information.

Demographic

Pertains to specific characteristics of populations, such as age, gender, income level, and education, which are used for marketing and social research.