A Good Likert Scale May Not Have

question 33

Multiple Choice

A good Likert scale may not have:

• A)unequal distances between scale points.
• B)an odd number of scale points.
• C)a verbal label on each scale point.
• D)verbal anchors at its end points.

Gain knowledge about neuromarketing and its importance for marketers.

Understand the concept of linear trend extrapolation and its use in forecasting.

Differentiate between semantic differential scale and Likert scale.

Understand how to conduct marketing research on social media platforms.

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Definitions:

Communication Skills

The ability to convey or share ideas and feelings effectively through verbal and non-verbal methods.

Employers Consider

Factors or criteria that employers evaluate when making decisions about hiring, policy-making, or operational changes.

Listening to Facts

The process of attentively hearing and understanding factual information being communicated.

Rather Than Feelings

A preference for logical or factual considerations over emotional responses.