What Is the Problem with McKing's Plan to Start Selling

question 26

Multiple Choice

What is the problem with McKing's plan to start selling 16" pizzas at its drive throughs?

• A)There is no market for 16" fast food pizzas
• B)McKing's target market does not eat very much pizza
• C)The pizzas are too expensive for the average consumer
• D)The pizzas are too large to be passed through existing drive-through windows
• E)There is no problem with McKing's plan to expand into pizza

---

Definitions:

Explicit Attitudes

Attitudes that are consciously recognized and expressed by individuals.

Culturally Defined

Characteristics or norms that are identified and accepted by a particular society or group based on shared values and beliefs.

Cultural Scripts

Normative guidelines for behavior and understanding in various social contexts that are learned and shared within a cultural or social group.

Cultural Context

The societal, ethnic, and cultural background that influences an individual's behavior, perceptions, and interactions with others.