Examlex
Even when products are standardized,advertising often has to be modified.
Intrinsic Rewards
Personal satisfaction and enjoyment derived from engaging in an activity, not contingent upon external rewards or recognition.
Extrinsic Rewards
Rewards given by external factors, such as money or praise, which motivate behavior not inherently rewarding.
Brain Stimulation
Techniques for applying electrical or magnetic fields to the brain to influence neurological function.
Olds and Milner
Psychologists known for discovering the brain's pleasure center by conducting experiments involving electrical brain stimulation in rats.
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