When Lever Brothers Changes the Formula of Its Bar Soap

question 89

Multiple Choice

When Lever Brothers changes the formula of its bar soap to match different countries' water conditions and washing habits,this is an example of a

• A) globalization strategy.
• B) marketing strategy.
• C) strategic alliance.
• D) multinational strategy.
• E) joint venture.

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Definitions:

Consideration

The value (such as money, a service, or a promise) that is exchanged between parties in a contract.

Doctrine of Promissory Estoppel

A legal principle that prevents a promisor from retracting a promise that the promisee has relied upon, resulting in a significant change of position.

Disputed Debt

A disagreement between a creditor and a debtor over the existence, amount, or terms of repayment of a debt.

Mutual Assent

refers to the agreement between parties in a contract, shown by a valid offer and acceptance, which is required for a contract to be enforceable.