Marketers Are Often Surprised That the Poor Reject Products That

question 6

Multiple Choice

Marketers are often surprised that the poor reject products that have been made cheaper for their benefit.What explains the failure of P&G and other firms,such as L'Oréal when both used a strategy of "diluting"?

• A) The special pricing was not cheap enough.
• B) The poor can tell when water has been added.
• C) The poor don't see themselves as poor.
• D) Poor customers have product aspirations just like other customers.
• E) Poor customers have aesthetics about package design too.

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