When Confronted with a Consumer Population That Can Only Spend

question 9

Multiple Choice

When confronted with a consumer population that can only spend $2 a day-and only a fraction of that is disposable-a marketer is looking at a factor in the __________.

• A) gross domestic production
• B) average daily salary of the world's poor
• C) economic disparity between developed and emerging countries
• D) multidomestic strategy
• E) external environment

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Definitions:

Imitation

The action of using someone or something as a model and duplicating their behaviors, strategies, or products.

Innovation

The process of creating new ideas, products, or methods that bring about significant improvements or change.

Market Share

The share of a market dominated by a specific company or product.

Large Firm

A corporation or business entity that operates on a large scale, typically characterized by a significant number of employees, operations in many locations, and sizable market power.