What Is Not an Essential Difference Between Digital and Traditional

question 35

Multiple Choice

What is not an essential difference between digital and traditional media?

• A)They make customer communications richer,faster,and interactive.
• B)They help companies reach new target markets more easily and quickly.
• C)They help marketers utilize new resources in seeking out and communication with customers.
• D)They help companies reach target markets more affordably.
• E)Digital media require a completely different marketing mix. While there are some noticeable differences between digital and traditional media,the basic marketing mix remains the same.

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Congress

The national legislative body of the United States, consisting of the Senate and the House of Representatives.

Trademark

Any word, name, symbol, or device adopted and used by a manufacturer or merchant to identify goods and distinguish them from those manufactured or sold by others.

Intangible Property

Includes assets that do not have a physical presence but possess value, such as copyrights, patents, trademarks, and goodwill.

Literary

Pertaining to the writing, study, or content of literature, including novels, poetry, and essays.