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How Has Mobile Marketing Changed Consumers' Consumption Patterns and How

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How has mobile marketing changed consumers' consumption patterns and how have marketers adapted?


Definitions:

Adults Unemployed

Refers to individuals over the legal working age who are without jobs and actively seeking employment.

Adults Not in the Labor Force

Individuals aged 16 years and older who are not actively seeking employment and are not currently employed.

Labor-force Participation Rate

The proportion of the working-age population that is participating in the labor market either by working or actively seeking employment.

People Unemployed

Individuals who are jobless, actively seeking work, and available to take a job.

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