An Example of a Product Distributed Through Channel B,producer to Retailer

question 3

Multiple Choice

An example of a product distributed through Channel B,producer to retailer to consumer,is

• A)a chair from Target.
• B)lemonade at a roadside stand.
• C)office supplies for use at a business.
• D)soft drinks.
• E)candy.

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Definitions:

Target Pricing

A pricing method in which the selling price of a product is calculated to produce a particular return on investment for a specific volume of production.

Bundle Pricing

A marketing strategy where multiple products or services are packaged together and sold at a single price, often for a discount.

Penetration

A measure of the extent to which a product, service, or brand has been adopted by customers within a particular market.

Standard Markup

A conventional percentage added to the cost price of goods to determine their selling price.