Marketers Are Beginning to Blur the Lines Between Television Ads

question 77

True/False

Marketers are beginning to blur the lines between television ads and the Internet by directing consumers to a website for more information.

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Definitions:

Personality

A person’s usual pattern of behavior, feelings, and thoughts across time or across situations.

National Character

The perceived unique collective personality, customs, and traits of the citizens of a nation.

Perceptions

Refers to the process of organizing, identifying, and interpreting sensory information to represent and understand the environment.

Stereotype

A fixed, overgeneralized belief about a particular group or class of people.