Factors Such as Characteristics of the Intended Audience,the Objective,and the Platform

question 39

True/False

Factors such as characteristics of the intended audience,the objective,and the platform used can all affect how an advertising campaign is constructed and its message.

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Definitions:

Distributive Justice

The principle by which we as a society (or the health care community) decide to allocate resources that are in scarce supply.

American Medical Association (AMA)

A professional association for physicians and medical students that seeks to promote the art and science of medicine for the betterment of public health.

Code of Medical Ethics

A set of guidelines developed to help medical professionals conduct their duties with integrity, professionalism, and respect for patient rights.

Professional Conduct

Ethical and professional behavior expected of individuals in a particular profession, adhering to standards and guidelines of their field.