If a Company Develops an Advertising Campaign That Targets a Segment

question 74

Multiple Choice

If a company develops an advertising campaign that targets a segment of consumers with a certain income and education,the company is using the following segmentation variable:

• A) behavioristic.
• B) demographic.
• C) psychographic.
• D) geographic.
• E) topographic.

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Definitions:

Permanent Work Team

A group of employees assigned to work together on a long-term basis to achieve a specific set of goals or tasks.

Grapevine

Internal information channel that transmits information from unofficial sources.

Informal Communication Channel

Messages outside formally authorized channels within an organization’s hierarchy.

Stock Options Plan

A benefit plan that gives employees the option to buy company shares at a future date at a predetermined price.