If a Company Markets to a Segment of People Who

question 44

Multiple Choice

If a company markets to a segment of people who have a certain lifestyle,the type of segmentation being used is

• A) behavioristic.
• B) geographic.
• C) topographic.
• D) psychographic.
• E) demographic.

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Definitions:

Power to Tax

The legal authority given to governmental entities to collect taxes from individuals and businesses to fund public expenses.

Interstate Commerce

Economic activity that crosses state lines, which the United States Congress has the power to regulate according to the Commerce Clause of the Constitution.

Federal Government

The national level of government which has authority over all states within a country, responsible for the nation’s overall governance according to a set of laws or a constitution.

Local Governments

Administrative bodies for areas within a country that are smaller than a state or province, tasked with local policy making and administration.