When Pantone Announces Its Color of the Year,it Serves Pantone

question 8

Multiple Choice

When Pantone announces its color of the year,it serves Pantone in what way?

• A) It advertises Pantone's line of color inks.
• B) For Pantone, it is a form of marketing since its intellectual property is its pigment values.
• C) It is Pantone's way of marketing the products of its resellers.
• D) The color of the year is a form of reciprocity with the color paint and ink industry.
• E) As a multiplier effect given the many potential users of the annual color pick.

---

Definitions:

Secondary Meaning

A legal concept where a descriptive or generic term acquires a unique significance associated with a particular product or service over time.

Fair Use Doctrine

is a legal doctrine that permits limited use of copyrighted material without requiring permission from the rights holders, typically for commentary, criticism, news reporting, teaching, or research.

Copyright Infringement

The violation of copyright laws by copying, distributing, performing, or creating derivative works of a copyrighted work without permission from the copyright owner.

Real Estate Agency

A business or organization whose agents are licensed to represent buyers or sellers in real estate transactions.