Define the Terms "Digital Media" and "Digital Marketing

question 29

Essay

Define the terms "digital media" and "digital marketing." Describe their increasing value in strategic planning.

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Definitions:

Ex Post Facto

A study or analysis conducted after an event has occurred, used to discover causes even though variables are not manipulated by the researcher.

Pretest Posttest

A research design that measures the effects of an intervention by comparing subject scores before and after the intervention.

Experimental Design

The blueprint for conducting a scientific study to ensure that it is valid and reliable; it includes planning, conducting, and analyzing an experiment.

Two-by-two

A 2x2 matrix or table used to categorize or compare data points based on two binary criteria, often used in research for analysis or decision-making.