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Digital marketing can enhance the value of products.
Marginal Mean
The mean of the subset of observations that contribute to the marginal total, providing insight into specific group effects within a larger dataset.
Factorial Designs
Experimental designs used to evaluate the effects of two or more factors by varying them simultaneously and systematically.
Interaction Effects
A statistical concept where the effect of one independent variable on the dependent variable differs across the levels of another independent variable.
Independent Variables
Factors in an experiment that are manipulated to determine if they cause a change in the dependent variable.
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