Stimulating Demand Is Especially Important When a Firm Is Using

question 67

True/False

Stimulating demand is especially important when a firm is using a pull strategy.

---

Definitions:

Lewin's Force Field Analysis

A conceptual framework for analyzing the factors (forces) that influence a situation, identifying those that support a particular goal (driving forces) and those that oppose it (restraining forces).

Restraining Forces

Factors that resist or oppose change within an organization, hindering its progress and adaptation.

Driving Forces

Factors that actively contribute to the movement, change, or development of certain processes or outcomes.

Unfreezing

The initial phase in the change process where existing behaviors, attitudes, or norms are challenged and destabilized.