Which of the Promotion Mix Variables Is Best for Promoting

question 45

Multiple Choice

Which of the promotion mix variables is best for promoting expensive products with specialized uses,such as houses?

• A) Publicity
• B) Advertising
• C) Personal selling
• D) Sales promotion
• E) Packaging

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Definitions:

Money Demand Curve

A graphical representation showing the relationship between the quantity of money people want to hold and the interest rate, under the assumption all other factors remain constant.

Opportunity Cost

The consequence of losing possible gains from various options when one preference is made.

Interest Rate

The cost of borrowing money or the return for investing money, usually expressed as a percentage per annum.

Money Demand

The desire to hold cash or liquid assets rather than making investments, influenced by interest rates, income levels, and inflation.