When Gillette Asks Supermarkets to Give Its New Razors Shelf

question 81

Multiple Choice

When Gillette asks supermarkets to give its new razors shelf space,it is using a

• A) push strategy.
• B) pull strategy.
• C) publicity campaign.
• D) point-of-purchase promotion.
• E) positioning strategy.

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Definitions:

Budget Constraint

A limitation on the consumption choices of individuals based on their income and the prices of goods and services.

Income

Regular earnings from employment or investment.

Budget Constraint

The limitations on the consumption choices of an individual or household as a result of limited income and finite prices of goods and services.

CDs

Compact Discs, a digital optical disc data storage format that was widely used for storing music and other data.