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__________ Encourages Consumers to Make Purchases Based on Emotion,rather Than

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__________ encourages consumers to make purchases based on emotion,rather than rational considerations about the price.


Definitions:

Chemical Shift

In nuclear magnetic resonance (NMR) spectroscopy, chemical shift is the relative change in the frequency of nuclear magnetic resonance of a nucleus compared to a reference standard.

Aromatic Protons

Hydrogen atoms attached to the carbon atoms of an aromatic ring, characterized by distinct NMR signals.

Magnetic Field

A region around a magnetic material or a moving electric charge within which the force of magnetism acts.

Nuclear Magnetic Resonance

A spectroscopic technique that exploits the magnetic properties of certain atomic nuclei to determine the physical and chemical properties of atoms or the molecules in which they are contained.

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