Examlex
A marketing channel includes all of the following except
Five-Month Moving Average
A forecasting method that calculates the average of data points (such as sales or temperatures) over five consecutive months to identify trends.
Past Data Points
Historical information or measurements that are used for analysis or to predict future trends.
Exponential Smoothing
A time series forecasting method for univariate data that applies decreasing weights to past observations.
Actual Demand
The real or observed demand for products or services in a market, as opposed to forecasted or theoretical demand.
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