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Rick Richardson developed a new product and has found a retail store willing to sell it at the price he set.He has also agreed to help promote the product's sale.He is engaging in
Superstitious Behaviour
Actions that are repeated because they are associated with success or avoidance of failure, despite having no causal relationship to the outcomes.
Aversive Reactions
Aversive Reactions are negative responses, either physical or psychological, to a stimulus that an individual finds unpleasant or noxious.
Primary Reinforcer
An innately satisfying stimulus, such as food or warmth, that does not require any learning to become desirable.
Salient
Referring to something that is prominent, significant, or conspicuous in a particular context.
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