To Effectively Implement the Marketing Concept,an Organization Must

question 58

Multiple Choice

To effectively implement the marketing concept,an organization must

• A) balance meeting its own objectives and satisfying customer needs.
• B) make a large profit.
• C) meet consumer needs and wants.
• D) perform all of the marketing functions.
• E) produce quality products.

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Definitions:

Stock Dividend

A dividend payment made to shareholders in the form of additional shares of stock rather than cash.

Stock Splits

Corporate actions that increase the number of shares outstanding, reducing the price per share but not changing the company's overall market capitalization.

Stock Dividends

Distribution of additional shares of the company's stock to shareholders instead of cash dividends.

Retained Earnings

The cumulative amount of net income left over for a company after it has paid out dividends to its shareholders, often reinvested into the company.