To Implement the Marketing Concept,a Company Must Do All of the Following

question 26

Multiple Choice

To implement the marketing concept,a company must do all of the following except.

• A) have good information about what consumers want.
• B) adopt a consumer orientation.
• C) coordinate its efforts throughout the entire organization.
• D) adopt a sales orientation.
• E) achieve its own goals.

---

Definitions:

Milgram

Milgram refers to Stanley Milgram, an American social psychologist best known for his research on obedience to authority.

Social Psychologists

Specialists who study how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, policies, or societal expectations.

Antisocial

Antisocial describes behavior that goes against societal norms, often harming others or lacking consideration for their well-being.