Which of the Following Is a Psychological Variable of Buyer

question 23

Multiple Choice

Which of the following is a psychological variable of buyer behavior?

• A) Roles
• B) Personality
• C) Reference groups
• D) Social classes
• E) Culture

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Definitions:

Culture

A set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group.

Qualitative Research

A method of research characterized by its aims at understanding concepts, thoughts, or experiences rather than collecting numerical data, focusing on the "why" and "how" of decision making.

Interpretation

The act of explaining or elucidating the meaning of information, data, or actions.

Numeric Form

The representation of data or information in numbers rather than in text or verbal form.