If a Company Develops an Advertising Campaign That Targets a Segment

question 74

Multiple Choice

If a company develops an advertising campaign that targets a segment of consumers with a certain income and education,the company is using the following segmentation variable:

• A) behavioristic.
• B) demographic.
• C) psychographic.
• D) geographic.
• E) topographic.

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Definitions:

Decent Pension

A retirement plan that provides individuals with sufficient income and benefits to maintain a reasonable standard of living after retirement.

Coordinated Behavior

Actions or activities that are managed or directed in a way to ensure a harmonious and efficient achievement of goals.

Organizational Feature

Describes any distinctive characteristic or aspect of an organization, such as its culture, structure, processes, or practices.

Direct Control

A management approach where actions and processes are strictly regulated and monitored by central authorities.