What Is the Problem with McKing's Plan to Start Selling

question 84

Multiple Choice

What is the problem with McKing's plan to start selling 16" pizzas?

• A) There is no market for 16" fast food pizzas
• B) McKing's target market does not eat very much pizza
• C) The pizzas are too expensive for the average consumer
• D) The pizzas are too large to be passed through existing drive-through windows
• E) McKing's franchisees do not want to sell pizza

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Definitions:

Plausible

Appearing likely or probable, often based on circumstantial evidence or logical reasoning, but not confirmed.

Plausible

Appearing reasonable or probable; believable or having an aura of truth.

Implausible

Lacking a sense of plausibility or credibility; unconvincing.

Informative

Providing useful or interesting information or data.