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When analyzing options in the decision-making process,managers must consider the appropriateness and _______ of each option.
Marginal Revenue
The increase in revenue that results from the sale of an additional unit of output.
Total Revenue
The total income received by a firm from the sale of its goods or services, calculated as the unit price multiplied by the quantity sold.
Market Demand
The total quantity of a good or service that all consumers in a market are willing and able to purchase at different prices during a specified time period.
Positive Profits
Earnings that exceed the total costs, indicating a financially beneficial outcome.
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