What Kind of Data Can Marriott Gather from the Users

question 4

Multiple Choice

What kind of data can Marriott gather from the users of its Blackberry and iPhone booking apps?

• A) secondary
• B) computer-assisted self-interviewing
• C) survey results
• D) primary
• E) behavioral targeting

Understand the balance of trade and how international transactions are accounted for.

Recognize hedging strategies for managing currency risk in international transactions.

Describe the role of government intervention in foreign exchange markets under floating exchange rate systems.

Understand the concept and implication of Eurodollars and Eurobonds in international finance.

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Definitions:

Cultural Capital

The non-financial social assets that promote social mobility, including education, intellect, style of speech, dress, or physical appearance.

Symbols

Objects, figures, or colors used to represent ideas, concepts, or other abstractions.

Concrete Sensations

Direct and tangible feelings or perceptions derived from physical stimuli.

Meaningless

Lacking purpose, significance, or substance; devoid of meaningful content.