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Discuss the Issues Involved in Measuring a Country's Economy

question 14

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Discuss the issues involved in measuring a country's economy.

Assess the impact of market segmentation on product positioning and marketing actions.
Identify challenges in implementing a segmentation strategy, including the simplicity and cost-effectiveness of assigning potential buyers to segments.
Recognize the role of psychographic and behavioral variables in forming segments and targeting specific market demographics.
Understand the basic concepts and mechanisms of arbitrage opportunities in futures and spot markets.

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