The Third Step in Brand Communications Planning Is to

question 60

Multiple Choice

The third step in brand communications planning is to

• A)determine IMC strategy and tactics
• B)define the target market
• C)establish the budget
• D)set objectives

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Definitions:

Second Birthday

The celebration of the second anniversary of a person's birth.

Malnutrition

A condition resulting from an inadequate or unbalanced intake of nutrients, leading to various health issues.

Percentile

A statistical measure indicating the value below which a given percentage of observations in a group of observations fall.

Syntax

The set of rules, principles, and processes that govern the structure of sentences in any given language, including word order.