Defining the Target Market for an IMC Campaign Is Necessary

question 89

Multiple Choice

Defining the target market for an IMC campaign is necessary for the following reasons except that

• A)budgets for communications tactics are limited
• B)multiple stages of the hierarchy of effects model should be emphasized
• C)an understanding of the target market affects the design of the message and the channels selected
• D)focus may be on only a subset of the firm's total market,so segments to target must be identified

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Definitions:

Mental Health Commission

A body, often governmental, tasked with overseeing and improving mental health services, policy, research, and advocacy within a particular jurisdiction.

Mental Health Policies

Regulations, laws, and strategies developed to improve mental health care and protect the rights of individuals with mental health issues.

Stigma

The disapproval and discrimination faced by individuals who are perceived as deviating from societal norms, often due to mental illness or other conditions.

17th Century

A historical period extending from January 1, 1601, to December 31, 1700, marked by significant developments in various fields such as science, philosophy, and the arts.