Communication Objectives Seek to Use IMC Tactics to Develop and Strengthen

question 74

Multiple Choice

Communication objectives seek to use IMC tactics to develop and strengthen consumers'

• A)affinity for a brand
• B)desire to take action with a brand
• C)preference for a brand
• D)cognitive and affective relationships with a brand

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Definitions:

Quick Conversion

A process or strategy designed to rapidly convert assets or inventory into cash.

Yields

The yield from an investment, like dividends or interest earned, shown as a percentage of the investment's original cost or its current market value.

Liquidity

The simplicity of transforming an asset or security into cash without impacting its market value.