Limitations of the Percentage of Sales Method of Setting an IMC

question 27

Multiple Choice

Limitations of the percentage of sales method of setting an IMC budget include the following except

• A)the communications budget is treated as an expense item
• B)the communications budget follows the revenue rather than having the budget drive or generate revenue
• C)too much consideration is given on how to build the brand
• D)budgets are cut at the times they may need to be increased to reverse declining sales

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Definitions:

Alternative Dispute Resolution

Methods of resolving disputes outside of judicial proceedings, such as mediation or arbitration.

Cost-Saving

Measures or practices implemented to reduce expenses and increase efficiency.

Subpoena

A legal document ordering an individual to appear in court or to produce documents or other evidence in a legal proceeding.

Friendly Witnesses

Witnesses who are expected to provide testimony that supports the position of the party calling them.