In Terms of the Timetable for Implementing Marketing Tactics in an IMC

question 32

Multiple Choice

In terms of the timetable for implementing marketing tactics in an IMC campaign,a ________ schedule calls for a steady flow of communications between the marketer and audience over the course of the campaign.

• A)continuous
• B)flighting
• C)pulsating
• D)diverse

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Definitions:

Relaxation Training

A therapeutic technique aimed at teaching individuals how to physically and mentally relax to manage stress and anxiety.

Biofeedback Training

A technique that teaches individuals to improve their health and performance by controlling physiological processes that normally happen involuntarily, such as heart rate or blood pressure.

Mindfulness Meditation

A meditation practice focusing on being intensely aware of what you're sensing and feeling in the moment, without interpretation or judgment.

Hypnosis

A trance-like state of focused attention, increased suggestibility, and heightened imagination, often used for therapeutic purposes.