Based on the Multiple Risks Involved in Building IMC Campaigns

question 83

True/False

Based on the multiple risks involved in building IMC campaigns around individual star players,it is best to build campaigns exclusively around the team brand.

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Definitions:

Digital Dossier

An electronic description of an individual and his or her habits.

Green IT

Refers to environmentally sustainable computing or IT practices, which aim to reduce the environmental impact of technology.

Ethical Decision-Making

The process of evaluating and choosing among alternatives in a manner consistent with ethical principles.

Cambridge Analytica Scandal

A significant breach of privacy, where the data of millions of Facebook users were harvested without consent for political advertising.