Defining the Target Market for an IMC Campaign Is Necessary

question 89

Multiple Choice

Defining the target market for an IMC campaign is necessary for the following reasons except that

• A)budgets for communications tactics are limited
• B)multiple stages of the hierarchy of effects model should be emphasized
• C)an understanding of the target market affects the design of the message and the channels selected
• D)focus may be on only a subset of the firm's total market,so segments to target must be identified

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Definitions:

Green Consumers

Individuals who prefer to buy products and services that are environmentally friendly and produced in a sustainable manner.

Immediate Marketing Environment

The external factors including suppliers, distributors, customers, and competitors that directly affect a company's marketing activities.

Cultural Values

The core principles and ideals upon which an entire community exists and functions, influencing beliefs, behaviors, and norms within that society.

Demographics

Statistical data relating to the population and particular groups within it, such as age, gender, income, and education.