In Selecting the Target Market for an IMC Campaign,the Following

question 64

Multiple Choice

In selecting the target market for an IMC campaign,the following segmentation approaches are most likely used except

• A)demographic characteristics
• B)benefits sought
• C)media habits
• D)behavioral characteristics

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Definitions:

Employee Empowerment

The practice of giving employees the authority and autonomy to make decisions and take actions that affect their work.

Knowledge Workers

Employees whose primary capital is knowledge, such as programmers, pharmacists, architects, engineers, scientists, design thinkers, public accountants, lawyers, and academics, whose job is to "think for a living."

Outsourcing

The practice of hiring external firms or individuals to perform tasks, handle operations or provide services that are either difficult to manage or are outside the company's expertise.